15 Ps

From sensation to sale and lifecycle, there is a latent yet immutable process or system for creating products and services.

A single individual, or a small group of friends can do these 15 things pretty intuitively—in the background. As the group gets larger and the complexity of the politics, project, product, and service gets larger than a more formal approach is required to communicate accomplish these steps.

If any are missing, the product may not be created or purchased.

We each have our favorites in this list of the parts that we have experience with, success with. Each of these human acts must be easy enough, that they are chosen and accomplished in an appropriate time span.

In the diagram below I chose red to indicate emotion and precognition. Light green to represent early shoots growing in spring, before it is even clear what kind of a plant it will be. Black indicated very concrete actions with precise operational definitions and specifications. Dark green indicates how you keep the plant alive and producing. Orange indicates importance, caution, danger. Danger if we do not share the recipes we will not be able to spread innovations rapidly enough to make the change to a low energy world before it is too late.

More or less...

digraph { layout=dot rankdir=BT overlap=false concentrate=false bgcolor=lightblue1 // splines=" " node [shape=ellipse style=filled] label="\nBETWEEN INSPIRATION AND IMPLEMENTATION" Perception [color=red fontcolor=white] Possibility [color=red fontcolor=white] Purpose [color=red fontcolor=white] Passion [color=red fontcolor=white] Promise [color=green1] "Political\nAction" [color=green1] Policy[color=green1] Program [color=black fontcolor=white] Project [color=black fontcolor=white] Process [color=black fontcolor=white] Product [color=green fontcolor=white fontcolor=white] Purchase [color=green fontcolor=white fontcolor=white] Provide [color=green fontcolor=white fontcolor=white] Persuade [color=green fontcolor=white fontcolor=white] Protect [color=green fontcolor=white fontcolor=white] "Pattern\nLanguages" [color=orange fontcolor=black] Perception -> Possibility -> Purpose -> Passion -> Promise -> "Political\nAction" -> Policy -> Program -> Project -> Process -> Product -> Purchase -> Provide Patterns [color=blue1 fontcolor=white] Private [color=blue1 fontcolor=white] Public [color=blue1 fontcolor=white] Planning [color=blue1 fontcolor=white] Production [color=blue1 fontcolor=white] Posterity [color=blue fontcolor=white] Patterns -> {Private Public Planning Production Posterity } [color=blue1 fontcolor=white] Private -> {Perception Possibility Purpose Passion} Public -> {Promise "Political\nAction" Policy} Planning -> {Program Project Process} Production -> {Product Persuade Purchase Provide Protect} Posterity -> "Pattern\nLanguages" }


1. Perception (resonance with person and environment)

2. Possibility (deeper resonance with person and environment)

3. Purpose (deeper resonance with person and environment)

4. Passion (limbic resonance)


5. Promise (will, embodied commitment, even if only to one’s self)

6. Political Action (social resonance—repeating the above five in each other person)

7. Policy (cognitive—organizational decision to act)


8. Program (plan of action, with resources)

9. Project (sub-plan with resources)

10. Process (create a reliable sequence for producing products and or services)


11. Product

14. Provide (deliver the goods or services)

15. Protect (against liabilities including failure effects and environmental impact through maintenance and disposal-recycling)


16. Pattern Language (abstract what is universal and useful to other designer-builders.



Some of these experiences find meaning and emotion and drive—passion.

A few people with sufficient interest (passion) may engage in conversation about the purpose and they may commit, promise, to carry this idea forward.

They then bring others (polis) into the picture, through organizing—political action.

The make some key enabling decision(s)—policies.

Then they organize the necessary work into an overall implementation plan and assure the matching resources —programs.

Programs are carried out through a set of projects.

Each project must develop processes that create the parts and services and assemble or integrate them.

The finished product is then ready to be marketed.


If it meets a need at an affordable price that is lower than alternatives it is purchased and an enterprise has a chance of becoming viable.