We all have multiple roles and identities--gestalts, ways of being in various situations. This is normal. Over and over I saw people choosing the wrong identity for the situation--doctors and nurses in administrative roles identifying with the institution when faced with conflicts between patient wellbeing and institutional finances or politics. Of course this choice can be traced back to their motives or the choosing the profession in the first place. Nothing changed, it only became visible.
I will not normalize professional abusing their clients for personal gain. That is the definition of unprofessional.